Copywriter
Job Summary:
Generates company creative literature needed including advertising copies to accompany advertising visual. Produces original copy ideas with the objective of capturing the target audience's attention. It is important for a copywriter to ensure that the material he/she presents is factually correct.
Responsibilities:
· Write creative copy for advertisement campaigns, brochures, documents, articles, on line content, homeowners letter and other related informative sales and marketing promotional material.
· Discuss theme, style and length of copy with marketing team and project leaders to determine the most suitable tone and approach.
· Establish strong relationships across departments, understands company needs, the consumer experience, marketing strategy and operational capabilities.
· Discuss with the marketing and creative team the project, marketing medium themes and methods accordingly come up with the best suitable creative copy in timely manner.
· Consult with sales, marketing and projects representatives on a regular basis to obtain factual information on the project.
· Monitor company's news and key messages.
· Capability to vary tone of messages based on project and medium.
· Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
· Assist marketing managers with ideas for advertising and promotion, often thinking up names for new projects and slogans.
· Work closely with the graphic designer to architect and implement the overall look and feel of the outbound consumer communications materials and website offering.
Requirements/Qualifications
· Bachelor's Degree
· Excellent command of English
· Excellent command of Arabic
· Talent for persuasion, a vivid imagination, Hard worker, work under stress and dependable
Apply to mkady@horizonfcb.com
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